A fun place to find and embrace the child in everyone who comes inside. The finest and most competent venue when it comes to doll-making and showcasing of the Filipino talent. It is with great honor and pleasure to welcome all the visitors to the exciting world of dolls.

Year 1972 saw the beginnings of Dolljoy Factory as backyard cottage-industry in Mandaluyong City. Back in those days, the owners’ four daughters always received dolls as presents so they thought of making their own dolls.

 In the 1980’s, the proponents met Samuel Butcher, the creator and owner of Precious Moments Company, whose dolls were known for its teardrop-shaped eyes. He commissioned Dolljoy to manufacture these dolls which were released only in the USA.   

Early 2007, Dolljoy Factory and Museum was conceptualized and started opening its doors to educational tours with the intent of showcasing the innate talent of the Filipinos in designing and creating dolls. As far as having a simulated factory on how the dolls were made from very first step.

Currently, located in Caniogan, Pasig City, a bustling city 10 kilometers east of Manila. The museum, a display space of approximately 2,000 square meters of floor area, houses a collection of 2,100 pieces of assorted dolls, toys and other items of interest related to doll-making. Aside from the dolls which were made for export by the Dolljoy factory, also on display are the personal doll collection of the owners and their children.

This year, we are celebrating 50 glorious years in the doll-making industry. In line with this, the gallery is enhanced and made more enjoyable and educational to children and adults alike by adding more presentations. The museum recently opened the Filipiniana section in which dolls are dressed in tribe specific costumes, featuring the festivals, costumes and traditions of Luzon, Visayas, as well as Mindanao. Another recent addition is the big collection of dolls in different school uniforms and national costumes of different countries of the world. And important addition is the collection of Precious Moments dolls which were never sold in the country but were very popular in the United States.